Immersion is a Haptic feedback technology developer who has filed a lawsuit against Apple for infringing on their patented technology that is used in haptic systems within the Apple Watch and iPhone. It has filed a U.S. International Trade Commission complaint and a full on lawsuit in the Delaware district court. Allegedly, Apple has infringed on three patents held by the company by putting various haptic feedback technologies in its iPhone 6 and 6S along with the Apple Watch. Immersion holds the U.S. Patent Nos. 8,619,051 for “Haptic Feedback System with Stored Effects” and 8,773,356 for “Method and Apparatus for Providing Tactile Sensations.” The iPhone 6 lineup is said to specifically infringe on U.S. Patent No. 8,659,571 covering “Interactivity Model for Shared Feedback on Mobile Devices.”
“Immersion and its employees have worked diligently for over 20 years to invent solutions and build an ecosystem of content and playback devices that enable realistic and rich digital experiences. Touch matters, as it informs, excites and humanizes the digital world we interact with every day. Many of our licensed customers are market leaders that benefit from our innovation in touch technology,” said Immersion’s CEO Victor Viegas.
Apple has created an immersive tactile experience with haptic technology used in the iPhone 6S and 6S plus by debuting its 3-D touch. This new system relies on the force-sensitive display, a control software embedded within iOS9 and a linear vibratory motor which adds a new dimension to the user experience through an actuator driven system. 3-D Touch features gestures that allow you to use Peek and Pop, Quick Actions and cross-app content previews, which all have their own specific haptic feedback responses.
“While we are pleased to see others in the industry recognize the value of haptics and adopt it in their products, it is important for us to protect our business against infringement of our intellectual property in order to preserve the ecosystem we have built and the investments that we have made in continuing to advance haptic experiences,” said Immersion CEO Victor Viegas. “We will vigorously defend the intellectual property we have developed when it is infringed.”