Whether you are at the beginning of your freelance career or a professional freelancer who is looking to improve your brand, this set of marketing tools is for you.
There is a common misconception of freelancing as an opportunity to work whenever you want and earn more money. To be completely honest, being self-employed is no picnic. Yes, you’re your own boss, but at the same time, you need to manage everything from finances to customers. Essentially it is a business that you have to build on your own.
Getting a reputation might be one of the most complicated tasks if you’re starting from scratch and have no relation to marketing. So, this set of tools has been selected to organize and enhance your marketing efforts and guide you in the right direction with the promotion process.
Let’s begin with the essential – your portfolio
It’s the first thing you need to start with when beginning your freelance career. Whether you are a content writer, dance teacher, designer, or game developer, you need to prove that you’re really good at what you do.
Here are some cool platforms to showcase your works:
- Portfoliobox is a great place for creatives to showcase their projects.
- Jorno Portfolio would be very helpful for content creators and bloggers.
- Behance might be the most well-known platform for designers which is not only a platform to present your work, but also a source of inspiration.
- Medium is a resource for writers and storytellers, where you can have your blog or publish your stories.
Create a Website
To share your portfolio with a broader audience and present your skills, you would ideally need a website. I mean, everything is online now. So, if you don’t have one, a simple webpage can be created by anyone, and there are plenty of tools that will save you time and money:
- With WordPress, you can create a real website, uncomplicated to use with tons of options to customize.
- GoDaddy has a selection of designer templates to create a professional-looking website. There is even marketing assistance to help you in the promotion of the site.
- Wix is a perfect option for non-technical users to raise their online visibility.
Take Your Email Conversations to the Next Level
You won’t go far without email communication. That’s where you make deals, get offers, and negotiate. Why not hit two birds with one stone and get some additional exposure while doing your routine correspondence?
- NEWOLDSTAMP is an HTML signature generator that will energize your message with a bespoke branding tool.
- MySignature is another excellent tool. Give it a shot and design an email signature for free to see how it really works.
If your business engages with a broad audience and you need to send out regular emails, you might need a bit more features for effective communication.
- MailChimp is the most popular instrument for email marketing campaigns. It includes a variety of templates and integrated CRM services.
- AWeber is also an email marketing platform oriented on small businesses with a team hub and automation feature.
It’s the easiest way to promote yourself up to date. To keep your accounts neat and timely updated check out these tools for social media management:
- Buffer or Hootsuite allows you to schedule your social media posts and track their performance with built-in analytics.
- Tweet Deck is a tool that helps you to organize your twitter-posting.
Sort Out Your Marketing Documentation
As a freelancer, you would often need to win a client and demonstrate you’re the most suitable person to carry out the order. In such cases, you have to produce a proposal and provide all the details about yourself and the task you are about to take on. Then the following tools might be helpful for you:
- Proposify suggests a modern way of dealing with formalities by helping you to create a proposal and link it to the necessary freelance business tools.
- Qwilr will juice up your usual proposal to add a creative touch and visual appeal.
Maintain Your Brand
- Brand24 – help you to keep track of all the online mentions, so you know who says what about your brand identity.
- Google Analytics is an essential tool to manage your website performance and get a better understanding of your audience.
To conclude, let’s revise the most relevant components of marketing activities for a freelancer. First, identify your niche and organize all your previous projects and completed jobs. Demonstrate it to others, find the best option to put your works together, and make it attractive for your future clients.
Don’t forget about online presence and social engagement. Boost your brand communications with email signatures and professional letters. Keep the proposals clear but exciting. And the most important, analyze your marketing efforts to improve and grow the career. Good luck!