The internet is the home for information. You type in one word, and you will get thousands of search results. With the internet becoming more and more popular among the masses, there is nothing that you can’t find on the internet nowadays. In the past, when it came to collecting data, one had to do it manually at the library. But now, with everything being digital including the old records, gathering data has never been easier.
One can either collect data manually, searching and collecting it one by one from different sites, or one can try the technique called web scraping. Using the specialized software, you can scrape data off various web pages with a click of a button and get personalized data based on your requirements. Here are a few of the most common ways in which web scraping is used in the real world.
1. Lead Generation
In the marketing business, web scraping is a common technique used to gather personal information regarding individuals and businesses for lead generation purposes. Using the software you can set in specific parameters which will help extract information such as names, phone numbers, email address, websites and etc. from sites like Yellow Pages and more.
2. Market Analysis
When starting a business, one needs to analyze the market, learn about trends, compare prices, and get an insight into their competitors. Web scraping software helps you do that by keeping a constant watch on the data, collecting it, and analyzing it to give you the exact information that you need to start your business.
3. Gathering Data
Analysts often need to analyze data on hundreds and thousands of different web pages regarding different niches, products, services, and even businesses. In order to analyze the data, you first need the data. Using a web scraper, you can download data regarding your specific product, business, or niche within minutes or hours based on your requirements.
4. Research Purposes
Web scraping software is also used by researchers. Whether the research is for marketing purposes, academic purposes, or scientific purposes, web scrapers can help you collect structured data from different sources on the web without having to go through the manual process. You can use different keywords, different images, specific phrases, or sites to scrap the data that meets your needs.
5. Machine Learning
Apart from the business world, one needs to scrape data off the web for the IT world as well. These algorithms, robots, bots, and other automatic machines do not work on their own. They are taught various tasks using large chunks of data. This is where web scraping comes in handy and allows you to gather all the possible data from the web and feed it to your machine for automatic performance.
Web scraping has become quite popular these days. It is being used in almost all industries to carry out different tasks, which makes it highly versatile. The good thing about web scrapers is that you can design your own as well to meet your specific requirements. So what are you waiting for, starting scrapping data right away for your upcoming project?