Good Reviews Are a Necessity
Reviews are one of the most valuable assets a software business can have. In fact, statistics show that online buyers will trust online reviews from complete strangers, just as much as they trust the recommendations from their own friends or family.
Just head over to Amazon. All the products on there are full of customer reviews and let’s face it, the chances that you buy a product with a 1-star review are slim at best. As a software company, it’s so important that you’re considering the effect that customer reviews are having on your business and how dealing with them in the right way can dramatically contribute to your success.
Today, we’re going to explore everything you need to know as to why these reviews are important and why you should be paying close attention to them. The success of your business depends on it.
Reviews Build Trust
The most obvious benefit of having good customer reviews on your software is the fact that it builds up and contributes to the image of trust that all businesses have. If you take a look at a company that has a lot of bad reviews, many online customers will feel hesitant when it comes to purchasing their services.
“If you have a tonne of reviews which are centred around how good your service is, how well your software performs and how your customer support team is the best around, people will feel much more inclined to invest in your software applications because they can trust you, as many customers have done in the past,” says David Harper, a customer service manager at Boom Essays and Paper Fellows.
Reviews Show Relevance
While reviews are good for your business, the date of the reviews is also vital. If you’re looking to invest in a software package, but the company is only displaying reviews that are years old, or even as short as months old, it automatically leads the customer to believe that your software is irrelevant since it hasn’t been used in a while.
However, having reviews that are weeks or even days old, shows that your software is being regularly used and is relevant to the modern-day, making customers far more likely to make an investment in your business.
Boost Your SEO Ranking
While your potential customers will already be doing their own research into your business to see whether your software is right for them, never forget that reviews are user-generated content for your business and therefore will affect your SEO ranking.
“In short, the more reviews your business has, the more content your business has and the more links it has, the better your SEO ranking will be. This helps you to become to lead authority business in your industry and will put your business at the top of the SERPs,” shares Jennifer Arnold, a customer service manager for Essay Roo and UKWritings.
Create Powerful Branding Opportunities
As we’ve already discussed, good reviews of your software and business can do wonders when it comes to bringing in new clients and customers. Once you have a nice selection of reviews under your belt, you can then use these reviews as promotion content.
For example, if you’re using Capterra, they can supply you with a recognised badge to upload into your emails, your website and the rest of your content to show how well-received your software company is.
This is a great way to get people to trust in your business, which will naturally increase sales and your overall revenue.
As you can see, it’s so important for your software development company to be collecting reviews from your customers, but this is easier said than done. How can you actually go about collecting and convincing your customers to give you the reviews that you need?
Firstly, you’ll want to set up emails that automatically send to your customer a few days or weeks after they have started to use your product. This can be easily generated using tools like Ox Essays and Academized. You might always want to include a little incentive to convince your customer further to share their thoughts, such as a discount code.
You can also run a website and or email survey that can collect reviews, but make sure you’re asking your customers for permission to post them publicly.
Author: Grace Carter is a tech writer at Book Report Writing service and at Big Assignments website. She proofreads, writes and edits tech documentation there. Also, Grace is a contributor at EliteAssignmentHelp educational portal.