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Things You Need in Order to Start Your Own Video Production Business

video production company, video production, video content, working as a freelancer, video production business

There is no better time to start a video production company than right now. There has been an increasing demand for video content in the last decade or so. Video is more engaging compared to other forms of multimedia and companies are willing to spend a lot of money to incorporate it into the marketing budget. You might have an eye for the camera but don’t have an idea of how to translate it into a thriving business. If you’re looking to start a video production company, here are some of the essential things that you’ll need.

Name and Company

If you’re serious about starting a business, there will be no other option but to look for a name as an LLC. While there is nothing stopping you from working as a freelancer, you’ll be limited with what that you can do. There are some projects that will require you to have a registered company. You don’t want to be missing out on such just because you’re working as a freelancer. Choosing the name should be a fun process. You don’t have to think about it too much. It should be something clever that reflects your personality and what you believe in.


It will be difficult for a video production company to survive without an online presence. According to Google, nearly half of all the searches for local businesses will start online. You could be missing out on a lot if you don’t have an online presence. Investing in a good website will pay dividends from the start. It provides an opportunity where you can showcase your work to potential customers.

Relevant Work

On your social media pages and website, you’d want to promote the projects that you’ve worked on in the past. If you’re just starting out, you can decide to do one or two videos for free in order to showcase your skills. No client will want to work with a video production company that doesn’t have a portfolio. Once you start getting clients, you can update the portfolio. This will give you a competitive edge as you establish yourself as an authority in your niche. There are companies like Sly Dog Production that could be used as an inspiration if you’d like to showcase your case.

Rental Resource

It is possible to start a video production company without having equipment of your own. If you’re in such a predicament, it is important that you’re looking for a reliable go-to rental resource for all your video production needs. Ideally, such a company should be based in your locality. You also don’t want to be working with a company that has limited resources. That means you could be inconvenienced when all their camera gear and equipment have been rented out.

Good Base Camera

A good base camera will be the foundation for your video production business. You can always upgrade later but it is imperative that you’re taking care of the basics. You don’t need to go for the shiniest camera in the market in order to produce high-quality work. In most instances, it is the quality of workmanship that will matter and not the tools that you have at your disposal. Make sure to make the best out of every gear.

Audio and Lighting

Just as with the camera, you’ll need to do research on the audio and lighting equipment you intend to buy. Going for cheap products is not always recommended as you’ll be forced to replace them soon. It is better you spend on quality knowing that the equipment is going to last for a long time. You should only transition to buying equipment once you’ve proven that renting no longer makes economic sense.

Buying Second-hand

This is an option that you’re likely to explore when on budget. Buying used equipment provides the opportunity to get your hands on quality without spending a fortune. You just have to be extra vigilant as you don’t want to be buying a faulty camera.

Getting Funding

Starting a video production company doesn’t require a lot of resources. You can start by renting the equipment if you don’t have the money to buy your own. The money that you make should be reinvested in the business if you’re looking to grow. The savings you have could be used to buy a base camera will some accessories which will be all you need at the start. As you get better at the craft, you can then invest in equipment that makes your work easier.

More on this topic:

8 Tips on How to Create a Great Marketing Video

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